The Most Effective (free) Tools for Artists to Book House Concerts

Fran Snyder is the founder of ConcertsInYourHome.com, DinnerAndSong.com, and ListeningRoomNetwork. Although these are membership websites, you do not need to join anything or pay anything to benefit from the advice below. [Photos provided by Insight Photography]

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This post is packed full of the best, free advice I can offer from my six years of full-time devotion to the world of house concerts. As an artist, as a host, and as the founder of ConcertsInYourHome.com, I've put in my 10,000 hours. This is your opportunity to benefit from my work. Dig in. Enjoy. And let me know how it goes.

House Concert Variations:

One size does not fit all.

There are different formats available for house concerts, and each can be tailored not only to the needs of the artist, but to the tastes and comfort level of the host. Using the different options like DinnerAndSong is a great way to introduce new people to hosting, and to create opportunities during the week.

  • Traditional Format - two, 40-minute sets, preceded by meet and greet and/or potluck. 20-50 guests or more.
  • DinnerAndSong - 8-10 guests, 40-minute, simple dinner with artist, 40-minute unplugged performance.
  • DessertAndSong - 10-20 guests, 15-minute dessert and meet and greet, followed by 40-minute concert.
  • BreakfastAndSong - 10-30 guests, 30-minute buffet-style breakfast/brunch, 40-minute concert.

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Preparing For Your Pitch:

This is an area where many artists put the cart before the horse. Instead of a lengthy email, try an image or video as a more powerful way to get your idea across. Before reaching out to fans and potential house concert hosts, why not create a page that describes what you'd look and sound like in someone's home?

Video: If you want someone to invest their time and effort into creating an event for you, make it easy for them to imagine, and create a video of yourself performing in a living room. It doesn't have to be fancy to be effective, and your host can use that same video to promote the event to their friends.

Here are a few effective, simple videos.

Here are several videos you can use to explain the concept of a house concert or DinnerAndSong event.

A House Concert Page on Your Website - you should have a page that features stripped-down recordings and or acoustic videos that demonstrate how your music would be performed in a living room setting. Try combining some of the different elements you see in these artist profiles... pictures, audio, video, and quotes. Above all make sure there's a clear email/contact link.

Example One-Page Artist Profiles:

Coming Soon: Top 10 Artist Videos (as judged by house concert presenters) from the CIYH Video Contest.

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How to Find House Concert Hosts
  • #1 Resource? Your Fans - Even the most experienced and in-demand artists will tell you that a growing fanbase is the best resource to book house concerts. Consistently provide your fans with the inspiration and tools they need to help you fill the gaps in your tour. (see "$100,000 Email" below)
  • Search engines - the challenge with search engine results for house concerts, is that those who show up in the results are typically hosts with a long reputation for hosting great shows. This gives you a list of hosts who are least likely to have available dates in the next 12 months, and are unlikely to book an artist they don't know.
  • Facebook/Myspace - cumbersome to connect to house concerts this way, but people do it all the time.
  • Other sites include: http://houseconcerthub.ning.com (europe), http://houseconcertsaustralia.ning.com, http://www.houseconcerts.us

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The $100,000 Email

Members and non-members alike have used varying forms of this sample email to create thousands of dollars by inspiring their fans to host concerts and to provide food, shelter, and good times on the road.

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Preparing Your Hosts:

Every house concert contains missed opportunities and mistakes that can cost the artist $20-100 in sales or donations. For example: a new host who has not properly educated their first-time audience about the suggested donation, will often find that a quick announcement and a well-placed donations jar is simply not enough to get everyone to donate. We've seen events where fewer than half donated, and the host and artist were left with awkward glances and questions.

This fun, free guide inspires hosts (and artists) to pay attention to details they might not otherwise think of. It also provides insights for promoting, booking, and tips to avoid getting into trouble with neighbors, zoning officials, and even ASCAP/BMI.

Free House Concert Guide - PDF Download
Host Blog - Loads of great ideas for new and experienced hosts.
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Hosting House Concerts:

Yes, artists do this too! For artists who perform house concerts, there are huge benefits to hosting at least a few shows. Here are just a few of the ways that performers can benefit by hosting house concerts.
  1. Planting seeds in your community. If you want people in your home town to host shows for you, there's no better way than to invite them to experience such an event - at your place, or at a friend's house if you prefer.
  2. Learning what hosts go through so you can better anticipate their needs when you perform. There are lots of little mistakes that performers and hosts can make when putting on events. Each of these mistakes can lessen the impact of the show and reduce the performer's income. Knowing how to play both roles (performer and host) will quickly make you an expert in the house concert world, where you can make the most of each opportunity.
  3. Networking with artists you admire. Make a list of 20 approachable artists that you really admire - artists you'd love to open for. (Everyone is approachable these days.) Look at their website, spot the nearby gaps in their touring schedules, and email them an offer to host a show for them. It could be even more beneficial than scoring an opening slot for them at your local venue.

When playing the dual role of hosting artist, it's important to tread lightly when socializing with the performer, or asking if you can open the show. Hosting house concerts should come from a place of generosity - not need or quid pro quo. If you do ask your invited performer if you can open the show, do it up front, and please consider:
  • You should have a professional site/page to put the performer at ease that your quick set will not be a drag on the show. (No one likes to fake enjoyment of another performer.)
  • Limit your performance to 2 quick songs, and keep your intros short. It's usually best not to create a second intermission by adding a gap between the opener and the headliner's first set. And then you want to make sure that you aren't forcing the audience to go an hour without a break.
  • Acceptance of your house concert offer does not imply that you are entitled to co-writes, or career coaching from the artist. Watch their eyes and demeanor when you ask questions. If they seem tired, back off.
House concerts (and their new variations) have become the most cherished concerts for many professional artists, but they aren't for everyone. Artists need to be comfortable in close quarters, without much privacy, and generally enjoy being around people.

And when you pull it all together... you get something like this.

Thanks for reading, and please add suggestions/comments below.

Breaking News! We're proud to announce PrivateRecitals.com (for classical music) and ListeningRoomFestival.com

Posted by Fran Snyder